Shopify Schema & Structured Data Glossary

Core Architecture

JSON-LD for Shopify

JSON-LD is a lightweight Linked Data format that embeds structured schema directly inside a script tag on your Shopify storefront....

Glossary 3 min read

Merchant Center

priceValidUntil Property

The priceValidUntil property is a schema.org Offer attribute that defines the date after which a listed price is no longer guarant...

Glossary 3 min read

Compliance

hasMerchantReturnPolicy

hasMerchantReturnPolicy is a structured schema object that articulates return windows, restocking fees, and return shipping costs ...

Glossary 4 min read

Merchant Center

shippingDetails Schema

OfferShippingDetails allows online retailers to specify delivery transit duration, warehouse handling times, and shipping rates di...

Glossary 4 min read

Rich Results

aggregateRating Schema

aggregateRating is a schema.org property that displays review stars, numerical review scores, and total review counts directly ben...

Glossary 4 min read

Architecture

ProductGroup Schema

ProductGroup is schema.org's modern standard for grouping multi-variant products (such as colors, sizes, and materials) under a si...

Glossary 4 min read

Merchant Center

Merchant Center Next

Google Merchant Center Next is Google's streamlined platform for managing product feeds and organic Shopping listings, featuring a...

Glossary 4 min read

Rich Results

Google Rich Snippets

Rich Snippets are enhanced organic Google search results that display extra visual details beyond title and meta description: revi...

Glossary 4 min read

Compliance

ItemAvailability Enum

ItemAvailability is the schema.org standard for communicating product inventory status. Standard values include InStock, OutOfStoc...

Glossary 3 min read

AI Search

GEO for E-Commerce

Generative Engine Optimization (GEO) is the discipline of structuring web content and entity data so artificial intelligence model...

Glossary 5 min read

Merchant Center

GTIN Barcode Schema

A Global Trade Item Number (GTIN) is an internationally recognized identifier for commercial products, including 12-digit UPCs, 13...

Glossary 4 min read

Rich Results

BreadcrumbList Schema

BreadcrumbList is a schema.org specification that outlines a page's hierarchical position within a website's taxonomy, allowing Go...

Glossary 3 min read

Core Architecture

Organization Schema

Organization and WebSite schemas establish your brand's digital identity in Google's Knowledge Graph, defining legal business name...

Glossary 4 min read

Compliance

Finite Return Window Enum

MerchantReturnFiniteReturnWindow is a schema.org enumeration specifying that a merchant allows product returns within a defined nu...

Glossary 3 min read

Compliance

DefinedRegion Schema

DefinedRegion is a schema.org structure used to define geographic zones for shipping fees, delivery transit times, and regional me...

Glossary 3 min read

Collections

ItemList Collection Schema

ItemList is a schema.org structured data type that represents an ordered or unordered list of items, commonly implemented on e-com...

Glossary 4 min read

Pricing

UnitPriceSpecification Schema

UnitPriceSpecification is a schema.org type used to express price per unit, volume measurements, and recurring billing intervals f...

Glossary 3 min read

Pricing

EligibleQuantity Schema

eligibleQuantity is a schema.org Offer property defining the minimum, maximum, or required order quantity for a given price point ...

Glossary 3 min read

Variants

Apparel Variant Schema

Apparel variant schema uses schema.org properties like color, size, and variesBy to communicate clothing, footwear, and accessory ...

Glossary 4 min read