Shopify Schema & Structured Data Glossary

Master technical schema.org properties, Google Merchant Center requirements, and Generative Engine Optimization terms.

JSON-LD is a lightweight Linked Data format that embeds structured schema directly inside a script tag on your Shopify storefront....

The priceValidUntil property is a schema.org Offer attribute that defines the date after which a listed price is no longer guarant...

hasMerchantReturnPolicy is a structured schema object that articulates return windows, restocking fees, and return shipping costs ...

OfferShippingDetails allows online retailers to specify delivery transit duration, warehouse handling times, and shipping rates di...

aggregateRating represents the cumulative average rating and total review count for a product. It is the structured data trigger r...

ProductGroup is schema.org's dedicated type for managing parent products with multiple variants (such as colors, sizes, or materia...

Google Merchant Center Next is Google's streamlined platform for shopping feeds and organic merchant listings, featuring stricter ...

Rich Snippets are enhanced Google search result listings that display visual metadata like review stars, pricing, in-stock badges,...

ItemAvailability is the schema.org standard for communicating product inventory status. Standard values include InStock, OutOfStoc...

Generative Engine Optimization (GEO) is the discipline of structuring web content and entity data so artificial intelligence model...

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