aggregateRating Schema Property

Technical Definition & Architecture

Review star snippets represent one of the most effective organic click-through rate boosters in Google Search, routinely lifting CTR by 20% to 35%. When consumers see gold star badges directly on search result pages, trust increases immediately.

To qualify for review rich snippets, Google requires an aggregateRating entity containing ratingValue, reviewCount (or ratingCount), bestRating (typically 5), and worstRating (typically 1).

Smart Schema natively integrates with top Shopify review apps including Judge.me, Loox, Yotpo, Okendo, and Stamped.io, transforming metafield rating data into valid schema.org aggregateRating JSON-LD automatically.

Syntax Example for Shopify JSON-LD

"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": "4.9",
  "reviewCount": "128",
  "bestRating": "5",
  "worstRating": "1"
}

Frequently Asked Questions